We recently had a comment asking which domestic city outside of New York and which international city would you travel to if you had a job as a trend forecaster and analyst. Given the shrinking world we live in the answer is not a simple one or two city answer. The reality is that inspiration and trends now come from everywhere and the internet, blogs and online sites capture the fashion trends from across the globe, making it easier to get a glimpse of global trends. If you are a trend forecaster you must constantly read, research online, subscribe to the most influential blogs and travel to see first hand what people are wearing.
Trend forecasting aside, this practice is also extremely helpful for anyone in fashion whether it be designers, buyers, PR, marketing etc. To understand your customer, what they are looking for and the market mentality you need to research as well as interact with the customer/people directly. The type of company you work for will tailor the lens through which you look at the trends and filter them based on your customer and their needs.
We hope this provides a brief explanation regarding the question. The bottom line is "knowledge is power." Investigate, interview and research to absorb as much information as you can from a variety of resources.
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