The world of retail and fashion has changed. The importance of understanding the shift in consumer consumption has become increasingly more important. So what are some are the biggest changes happening in the industry?
Customers are spending less. The consumer is looking for value with a minimal cost to their bottom line.
Customer Service. The customer is looking to be treated as an individual with a personalized shopping experience and distinctive customer service.
Novelty pieces that are not trendy. Customers are more hesitant to make purchases on items that cannot be worn season after season. Items that are too trendy have a limited window for the wearer so for clothing that meets this description are purchased in stores like H&M, Forever 21 and Zara where the customer perceives they are getting a better value for their trends. Quality pieces that are timeless and work with their current wardrobe are pieces that the customer is more willing to spend on.
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